AREAS OF EXPERTISE
TV AND RADIO ADVERTISING
We strive towards guaranteeing you the best service in TV and radio advertising. Long-term experiences and established agreements with the biggest media outlets in Slovenia enable us excellent predispositions for TV and radio campaign planning.
OUTDOOR ADVERTISING
We are partnering with Europlakat, Amicus, Media Bus, Tam-Tam, Sax Reklame and other outdoor advertising providers. Partnership agreements feature the largest coverage of advertising mediums outside (billboards, giga boards, city lights etc.) and hence a very high frequency of your marketing communication.
DIGITAL ADVERTISING
According to the IAB digital advertising or digital marketing is »product and services promotion on online mediums such are websites, search engines, social media, email advertising, mobile app advertising, SMS advertising and similar«.
CREATIVE ADVERTISING
»Creative advertising is a form of advertising, which amplifies the element of creativity. With it, by following the rules, we invite and keep the target group of consumers and present it the product benefits. Based on creative strategies and advertising approaches we can reach better marketing communication results.«
Media planning, strategic planning, implementation and execution of wholesome media strategies and media buying in Slovenia and in the Region.
Media buy based on available space and time in selected media based on the financial plan.
Providing qualitative and quantitative media data.
Multi-, cross- and omnichannel media buy counseling and planning.
Mutual cooperation with creative agencies for preparing successful holistic strategies and most optimal ad creatives.
Material and media distribution management, quality control and (post-buy) reporting.
Negotiating and agreeing with media and advertising space outlets to achieve the best conditions for our clients.
Other marketing and media services as per clients' requests and demands.
TV and Radio Advertising
At the Medialog media marketing agency we strive towards guaranteeing you the best service in TV and radio advertising. Long-term experiences and established agreements with the biggest media outlets in Slovenia enable us excellent predispositions for TV and radio campaign planning.
Over the past 20 years we have developed functional and beneficial relationships with various TV outlets such are Pro Plus (POP TV, KANAL A, BRIO, KINO), the national Radio Television Slovenia outlet, Planet TV Company, Cas Media Media Group, The Walt Disney Company and others. Among radio stations, where we can guarantee high frequency and great coverage, stand out the Infonet Media and Next Marketing Media Companies.
Of course, we have established partnerships with other bigger media networks and radio stations on the local and regional level. TV and radio advertising are reciprocal and complement each other by effectively transmitting the core of your marketing communication. Having digital marketing channels included in the mix only amplifies the reach by detailed and measurable targeting.
Outdoor Advertising
We are partnering with Europlakat, Amicus, Media Bus, Tam-Tam, Sax Reklame and other outdoor advertising providers. Partnership agreements feature the largest coverage of advertising mediums outside (billboards, giga boards, city lights etc.) and hence a very high frequency of your marketing communication.
Outdoor surfaces, like by-the-road (or street) posters, city and town buses, city-light posters and other also enable massive exposure by high frequency and viewability. Outdoor advertising can work really effectively with other mass media, while contemporary technologies feature optimal complementarity with digital advertising.
Digital Advertising
According to the IAB digital advertising or digital marketing is »product and services promotion on online mediums such are websites, search engines, social media, email advertising, mobile app advertising, SMS advertising and similar«.
The user interaction is an important dividing line between digital (online) and offline advertising. When speaking about offline advertising we basically don't have any user interaction, while this is elementary for digital advertising.
Various digital advertising formats feature on-time and economically effective way of marketing. Digital distribution paths are direct and enable a segmented communication with the end user, which is tailored to his own online behavioral patterns and demographic characteristics.
With the direct help and assistance of the DIMAQ Professional we provide you various forms of the digital media buy:
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Direct and indirect digital media buy (digital media advertising) Mobile and /or Desktop
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Social Media buy Facebook, Twitter, Pinterest, Snapchat, TikTok, Spotify etc.
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Search Engines media buy (SEM) Google, Bing, Yandex
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Google Display media buy Google Display, YouTube, Gmail, Mobile Apps
Putting digital media buy options aside we also offer:
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Business or brand communication management on social media channels Post planning, creative design and community management
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Content SEO optimization of a website
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Setting up and managing location platforms Google My Business and FB Locations
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Creative design implementation for digital communication
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Planning and executing programmatic online advertising campaigns
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Strategic planning and setup of a native advertising campaign
Creative Advertising
»Creative advertising is a form of advertising, which amplifies the element of creativity. With it, by following the rules, we invite and keep the target group of consumers and present it the product benefits. Based on creative strategies and advertising approaches we can reach better marketing communication results.«
Creative advertising is usually led by a wild imagination and pragmatic mind. This usually results in innovative advertising solutions, where sky is the limit (sometimes even literally). Contemporary way of living and working have opened new, never-before-seen, ad spaces, where online and offline worlds are intertwined. We can actually speak about omni-present native advertising.
In the past we have created templates for irregular, also guerilla-like, campaigns, which bared great brand awareness and ad recall successes and sales revenue.
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Planning, organization and implementation of a local, national or global ZOOM/TEAMS conference with live studio broadcasting
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Product promotion with street food trucks
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Promotional activations in shopping centers with dancers and mascots
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Planning, organization and implementation of innovative guerilla-like campaigns for product and/or services promotion